Market research is a key factor in determining if a product should be launched or even invested in. For entrepreneurs and small businesses, hiring a marketing firm can be a bit overwhelming and more than what is needed to get a good feeling for the market. Especially for those looking to start a Kickstarter, Indiegogo, […]Read More 5 Tips for Market Research & Analysis
I’m sometimes asked what concepting is and how it fits into the process of developing a product. I’ve even had people, mostly new inventors, tell me that there is no need for concepting as they already have it all figured out. As a designer for over a decade, I have seen the projects where concepting […]Read More What is concepting?
While some people don’t choose to protect their idea, I believe you should. Does this mean getting a patent, not necessarily, it depends on the situation. I want to go over a few things to keep in mind when thinking about how to protect your ideas. Keep in mind, this isn’t an exhaustive list and […]Read More 5 Tips on Protecting Your Idea
We’ve recently made our language clearer around what a Project Brief and a Scope of Work are. It’ll be short but is important to understand. In many ways, these terms are interchangeable, however it can cause some confusion, so I thought it would be a good time to explain how we use them, and when. […]Read More Project Brief vs Scope of Work
As the Internet of Things has grown over the years, smart products have become a pretty hot item. Many people have product ideas for turning a “dumb” product into a “smart” one. It’s great, I love that we are improving our tools and gadgets in so many new and interesting ways, technology is something that […]Read More What it Takes to Develop a Smart Product
You have probably heard of it in passing or can even guess what it might mean just by thinking about the word feasible. But what does it mean specifically when it comes to product development? I’ll go over what we put into a feasibility study for our clients and what it can help you learn […]Read More What’s a Feasibility Study?
There are a lot of things to look for when selecting the right developer to work with for you or your company. Experience, skill sets, niche expertise, team size, and many others come to mind to compare. Something that may not always come to mind is the network and other resources your developer can bring […]Read More Building Your Network for Success
These are the two all-time favorite questions of almost every person I’ve talked to about developing their product. How much and how long? Well, prepare to find the secret answer to these questions! But first, let’s talk about what you invest into a project besides just money. It’s a short list of one. Your time. […]Read More Time, Budgets, & Luxury
You’ve heard of 3D printing, and it’s amazing. You might have the idea that everything should be 3D printed for prototyping and you don’t have to use any other prototyping services ever again! Wrong. While 3D printing technology is amazing and continues to make leaps and bounds every year in improving, there are some things […]Read More The Importance of Prototyping
Where do you go to find developers? Well, many people do that in all the wrong places. There are many job sites for freelancers, and sometimes businesses. Then there are more reputable places to find development firms that have all the skills and tools required to really develop your product. Last but not least, there […]Read More Where to find the best Developers (and not to)