Market research is a key factor in determining if a product should be launched or even invested in. For entrepreneurs and small businesses, hiring a marketing firm can be a bit overwhelming and more than what is needed to get a good feeling for the market. Especially for those looking to start a Kickstarter, Indiegogo, […]Read More 5 Tips for Market Research & Analysis
I’m sometimes asked what concepting is and how it fits into the process of developing a product. I’ve even had people, mostly new inventors, tell me that there is no need for concepting as they already have it all figured out. As a designer for over a decade, I have seen the projects where concepting […]Read More What is concepting?