So you want to create a Kickstarter. Great! Have you thought through all the possibilities of what can happen with a Kickstarter campaign and manufacturing? There is a lot to think about and plan for, especially for most people starting a Kickstarter campaign. Unless you’ve designed and worked on products through cradle to cradle product development, there are a few things you should pay attention to.
Lead Times: These can change between the time you get it and the time you actually order. Because of the potentially long delay from when you begin setting up your Kickstarter campaign and when you have the money to place an order with a manufacturer, the quote you’ve received could possibly have changed. Quotes usually are only good for 30 days and part of that has to do with being able to guarantee production time lines. If you don’t order, and someone comes in with a huge order that takes up their floor to the point of pushing back any other future orders, then your order may end up being delayed by days, to week or months, depending on several factors.
Vendor Failure: There are multiple ways failure can occur. The vendor could close its doors (it happens even to the huge companies), quality could not be as good as expected, or even management could change and maybe the last agreement is no longer offered. Some of the issues with vendors can be mitigated by proper vendor vetting, however you can’t catch everything every time, especially if you don’t have an established relationship with the vendor.
Material Costs: Material costs can sometimes swing in price drastically. We live in a global economy, and pricing on materials change based on a number of things. Usually in small quantities price doesn’t change much, but if you are ordering in larger quantities, it can potentially affect your pricing.
If you keep these things in mind, you can prepare for them. Working with a firm like us, we know how to mitigate issues like these from causing your Kickstarter delivery dates and promises to be broken. Back-up manufacturers, existing relationships, keeping your spot in production, and avoiding vendor failures are all things we can help with.